Bloor-Audience2015 by-Chrisitan-Pena

Learning From Documentary Audiences

Learning from Documentary Audiences: A Market Research Study is a major survey of documentary viewing habits in Canada and draws from thousands of completed questionnaires and a five-city focus-group tour.

Intended to help inform filmmaker, distributor and exhibitor strategies for increasing documentary viewership, Learning from Documentary Audiences: A Market Research Study identifies three market segments amongst Canadian documentary viewers, and offers insights into how documentaries are “discovered,” on which platforms they are viewed, and the willingness of audiences to pay for online documentary content.

Download Full Study - English

Download Full Study - French

Supported by the Ontario Media Development Corporation (OMDC), Telefilm Canada, the National Film Board (NFB) and the Canada Media Fund (CMF).

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Presenting Platinum Partner

  • logo Scotia Wealth Management

Signature Partner

  • logo documentary-Channel

Presenting Partners

  • logo Bell-Media
  • logo Netflix
  • logo Rogers
  • Logo Samsung

Major Supporters

  • logo Celebrate-Ontario
  • logo telefilm

Official Airline Partner

  • logo Delta Web